Note: The job is a remote job and is open to candidates in USA. Landshark Recruiting is seeking a highly organized and tech-savvy AI Marketing Specialist to help build and scale a modern B2B marketing engine. The role involves executing marketing strategies, managing marketing technologies, and leveraging AI to enhance marketing efficiency and reporting.

Responsibilities

• Own marketing execution. Turn webinars, customer stories, technical articles, and expert interviews into high-quality content across LinkedIn, email, blogs, landing pages, and our website using AI tools
• Manage marketing technology. Support HubSpot, WordPress, Google Analytics, reporting dashboards, AI tools, scheduling platforms, and other marketing technologies that power our campaigns
• Drive reporting and optimization. Track campaign performance, website traffic, lead generation, MQLs, SQLs, conversion rates, and marketing KPIs. Deliver actionable reporting and recommend improvements
• Coordinate digital marketing initiatives. Work with SEO, web development, content, advertising, and design partners to ensure projects stay on schedule and campaigns execute successfully
• Support website and digital growth. Assist with WordPress updates, landing pages, SEO initiatives, website optimization, technical content publishing, and ongoing digital improvements
• Build AI-powered workflows. Help identify opportunities to leverage AI and automation to improve marketing efficiency, content production, reporting, and internal processes

Skills

• 3+ years of B2B marketing, marketing operations, or marketing technology experience
• Experience working with HubSpot or a comparable CRM and marketing automation platform
• Experience with WordPress website management
• Strong understanding of Google Analytics, marketing dashboards, and campaign reporting
• Comfortable working with AI tools such as ChatGPT, Claude, or similar platforms on a daily basis
• Experience managing multiple projects and cross-functional stakeholders
• Strong analytical, organizational, and problem-solving skills
• You actively use AI tools such as ChatGPT, Claude, or similar platforms as part of your daily workflow
• Experience marketing for an IT services, SaaS, software, cybersecurity, or technology company
• SEO, GEO, AEO, or technical content experience
• Experience creating or editing technical articles, whitepapers, case studies, or thought leadership content
• Familiarity with marketing automation, workflow creation, and AI-driven content generation
• Experience collaborating with technical, engineering, or product teams

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Unlimited PTO
• 100% work from home
• 401(k) with 4% company match

Company Overview