Note: The job is a remote job and is open to candidates in USA. Teachstone is dedicated to transforming education through improved teacher-student interactions. They are seeking a Senior Manager of Lifecycle Marketing to develop and execute a comprehensive strategy for customer engagement and retention.

Responsibilities

• Develop and execute the end-to-end lifecycle marketing strategy, including onboarding, engagement, retention, and win-back programs
• Manage and optimize automated marketing workflows and triggered campaigns across multiple channels
• Partner with the data and analytics team to segment the customer database and deliver highly personalized content
• Lead A/B testing and optimization efforts to improve key metrics such as open rates, click-through rates, and conversion rates
• Collaborate with creative and content teams to develop compelling copy and visuals for all lifecycle campaigns

Skills

• 6+ years of experience in lifecycle marketing, CRM, or email marketing
• Proven track record of driving customer engagement and retention through data-driven marketing strategies
• Experience with marketing automation platforms (e.g., Braze, HubSpot, or Salesforce Marketing Cloud)
• Strong analytical skills and the ability to interpret data to make informed decisions
• Excellent communication and project management skills

Benefits

• Fair, Competitive Pay:  We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay.
• Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.

Company Overview