Note: The job is a remote job and is open to candidates in USA. Aquent is seeking a dedicated Media and Social Marketing Manager I to assist the Brand Media team in executing paid media campaigns across various channels. The role involves developing and implementing media strategies, managing budgets, and ensuring compliance with marketing standards.

Responsibilities

• Contributes to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies
• Collaborates with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies
• Collaborates with internal stakeholders to understand the parameters for developing media strategies
• Socializes media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices)
• Ensures media plans are implemented correctly and in a timely manner
• Assists in the management of budget plans
• Serves as a resource to team members on matters of a routine nature
• Applies foundational knowledge of social and digital marketing principles
• Effectively communicates and collaborates with agency to ensure alignment with goals and prioritization
• Applies a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Skills

• Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
• 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management
• Solid foundational knowledge of digital or social marketing industry and practices
• Experience influencing business decisions
• Experience facilitating and/or participating in cross-functional teams
• Experience collaborating with key stakeholders
• Proficient with MS Office, Word, Excel and PowerPoint
• Proficient knowledge on impact of social marketing to an omni-channel experience
• Experience in navigating and executing within search buying platforms (Google Ads, SA360 and Bing), social buying platforms (Meta, Snapchat, TikTok, etc.), and web analytics tools (Tableau, Adobe)
• Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across insurance and financial service products
• Understanding of marketing attribution and measurement methodologies in relation to testing within paid search
• Ability to manage multiple projects with attention to detail
• Experience in Agile working environments
• US military experience through military service or a military spouse/domestic partner

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through• Aquent Gymnasium•

Company Overview