Note: The job is a remote job and is open to candidates in USA. ALIGNERCO is seeking an experienced Google Ads and Meta Ads Freelancer to enhance the performance of their e-commerce advertising campaigns. The role involves conducting comprehensive audits of existing advertising accounts and developing strategies for sustainable growth and improved return on ad spend.

Responsibilities

• Collaborate with our in-house marketing, creative, and development teams
• Conduct a comprehensive audit of our existing advertising accounts, including:
• Google Ads
• Google Shopping
• Performance Max
• Search campaigns
• Display and YouTube campaigns
• Meta Ads (Facebook and Instagram)
• Review account structure, campaign setup, audience targeting, bidding strategies, creatives, and budgets
• Analyze conversion tracking, attribution models, GA4, Google Tag Manager, and Meta Pixel implementation
• Evaluate product feed quality and Merchant Center setup
• Identify issues affecting campaign performance, ROAS, CPA, conversion rate, and overall profitability
• Provide a detailed audit report with actionable recommendations and prioritization
• Develop a 3–6 month paid media strategy focused on sustainable growth and improved return on ad spend
• Recommend testing frameworks for audiences, creatives, landing pages, and bidding strategies
• Guide and support our in-house team in implementing recommendations
• Participate in regular strategy calls and performance reviews

Skills

• Proven experience managing Google Ads and Meta Ads for e-commerce brands
• Strong understanding of: Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Conversion tracking and attribution
• Experience with Shopify, WooCommerce, Magento, or custom e-commerce platforms
• Experience working collaboratively with internal marketing and development teams
• Strong analytical and communication skills
• Ability to translate data into actionable growth strategies

Company Overview