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Senior Manager – Lifecycle Marketing, CRM

Remote · Colombia Full-time

Job Description:

  • Lead day-to-day client relationships and serve as the strategic point of contact across assigned accounts.
  • Develop and execute acquisition, retention, and omni-channel strategies that support client KPIs.
  • Build, manage, and optimize subscription, loyalty, and referral programs, including strategy development, launch, ongoing iteration, and performance analysis.
  • Analyze weekly, monthly, and ad hoc reporting to identify insights, trends, and opportunities; present recommendations to clients and internal stakeholders.
  • Stay current on industry trends, platform updates, and email/SMS best practices; proactively recommend innovative ideas, tools, and strategies.
  • Set clear expectations with clients regarding scope, deliverables, timelines, and required inputs; proactively address misalignment.
  • Communicate confidently and professionally during challenging or high-stakes conversations, including resetting expectations or navigating difficult feedback.
  • Provide timely, constructive feedback to internal collaborators to maintain quality and accountability across all workstreams.
  • Own the full email production workflow from ideation to design handoff, build, segmentation, QA, and deployment.
  • Ensure cohesion across all channels and ensure strategies align with broader marketing goals.
  • Provide final QA for all deliverables, including content, segments, briefs, deployment settings, and reporting accuracy.
  • Maintain high standards of execution and ensure timelines are consistently met.

Requirements:

  • 3-5 years of email marketing experience in the e-commerce industry.
  • Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
  • Experience with CRM tech outside of Klaviyo (e.g. Braze, Attentive, Recharge, Stay AI, Shopify, Wonderment, Yotpo etc.).
  • 2+ years of agency experience.
  • 2+ years of client relationship management.
  • Experience building and managing subscription and loyalty programs, including platform setup, customer flows, segmentation, and performance monitoring.
  • Strong organizational and presentation skills.
  • Experience compiling, analyzing and tracking data to aid in decision making.
  • Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
  • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
  • Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
  • Proven ability to set clear expectations with clients, manage boundaries, and navigate difficult or sensitive conversations with confidence and professionalism.
  • Strong communication skills with the ability to deliver direct, constructive feedback to both clients and internal teams.
  • Knowledge of CSS or HTML is a strong plus.

Benefits:

  • Competitive salary.
  • Comprehensive health, dental, and vision insurance.
  • Flexible work hours and remote work options.
  • Professional development and training opportunities.
  • Inclusive and supportive work environment that values creativity and innovation.
  • 401k with match

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