Title: Salesforce Marketing Cloud Specialist Location: Remote (PST hours) or Hybrid (Woodland Hills, CA) Duration: Through remainder of year, extensions likely Our leading financial services client is seeking an experienced Salesforce Marketing Cloud (SFMC) Specialist to drive the design, execution, and optimization of personalized, data-driven customer campaigns. The ideal candidate brings deep expertise in building complex, automated customer journeys where dynamic emails, reusable content blocks, and Distributed Marketing elevate the overall client experience. Key Qualifications

• Experience: 5+ years in digital marketing, with 4+ years of hands-on experience managing campaigns and building sophisticated journeys within Salesforce Marketing Cloud.
• Technical Skills: Advanced proficiency across the SFMC ecosystem (Journey Builder, Email Studio, Automation Studio, Mobile Studio, Content Builder, Personalization, Intelligence, and Distributed Marketing). Skilled in AmpScript, SQL, HTML, CSS, and JavaScript for data segmentation, personalization, and dynamic content. API knowledge is a strong plus.
• Campaign & Email Expertise: Proven track record in audience segmentation, multi-channel campaign orchestration, distributed marketing execution, and real-time journey monitoring.
• Analytical Abilities: Ability to interpret complex campaign and journey performance metrics, optimize based on KPIs, and translate data into actionable insights that boost engagement and conversions.
• Education: Bachelor’s degree in Marketing, Information Technology, or a related field, or equivalent professional experience.

Primary Responsibilities

• Campaign & Journey Execution: Design, configure, and launch multi-channel SFMC campaigns, supporting Distributed Marketing use cases, financial client lifecycle marketing, and highly personalized customer journeys.
• Dynamic Content & Email Development: Build responsive, highly personalized email templates utilizing AmpScript, HTML, CSS, JavaScript, and SQL. Develop modular, reusable dynamic content blocks that scale efficiently across multiple campaigns.
• Journey Monitoring & Reporting: Actively monitor journey health and multi-channel performance (Email & SMS). Track core KPIs, troubleshoot technical anomalies, and deliver impactful reporting to stakeholders.
• Optimization & Testing: Conduct A/B and multivariate testing on templates, dynamic content, and journey logic. Leverage test results to continually refine campaign performance.
• Cross-Functional Collaboration: Partner closely with Marketing, Sales, and IT teams to align automated journey and email strategies with overarching business and financial objectives.
• Data & Quality Control: Oversee audience segmentation, list management, SQL-driven automations, and data cleansing to ensure precise targeting, data integrity, and strict compliance.

Preferred Skills & Tools

• Certifications: Salesforce Marketing Cloud Certification(s) (e.g., Email Specialist, Consultant, or Developer).
• CRM Integration: Deep understanding of Salesforce CRM (SFDC) and experience integrating CRM data into SFMC journeys and Distributed Marketing workflows.
• Compliance: Strong familiarity with industry best practices and regulatory compliance for email and SMS communications (CAN-SPAM, TCPA, financial privacy regulations, etc.).
• QA & Tagging: Experience with email QA/testing tools (e.g., Email on Acid) and campaign tagging systems (e.g., Claravine).
• Analytics & AI: Familiarity with SFMC Intelligence (MCI), Adobe Analytics, Einstein, and AI-driven campaign enhancements.
• Project Management: Experience managing marketing workflows using tools like Aprimo.

Professional Qualities

• Strategic thinker with a strong execution mindset and a proactive, "can-do" attitude.
• Exceptional attention to detail with a deep sense of project ownership.
• Excellent organizational and time-management skills, with the ability to manage multiple projects under tight deadlines.
• Comfortable working both autonomously in a fast-paced environment and collaboratively within a team.
• Strong verbal, written, and presentation skills, with a willingness to ask questions and continuously optimize existing processes.

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”