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[Remote] VP, Product Marketing

Remote · Ethiopia Full-time

Note: The job is a remote job and is open to candidates in USA. Jeppesen ForeFlight is a leading provider of innovative aviation software solutions, serving various sectors globally. They are seeking a Vice President of Commercial Aviation Product Marketing to oversee product marketing strategies, manage the product lifecycle, and lead a team focused on delivering exceptional value to customers while driving revenue growth.

Responsibilities

  • Own the product lifecycle from birth through expansion, retention, and sunset: audience definitions, monetization/packaging input, launch tier strategy, GTM planning, and expansion plays. Manage the launch control process
  • Partner with Product and Engineering from Day 1, ensuring marketing shapes architecture, narrative, and design from the start
  • Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment
  • Own GTM strategy and positioning for the commercial aviation portfolio: Crew and Fleet Planning, Operations, Flight Planning, and the Flight Deck
  • Develop differentiated value propositions and messaging across buyer segments — airline executives, operators, dispatchers, flight crews, and IT
  • Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities
  • Build sales tools, competitive battlecards, and vertical narratives that help commercial teams win, expand, and renew
  • Partner with Customer Engagement Marketing on expansion and renewals
  • Maintain VOC feedback loops into product roadmap and GTM strategy
  • Lead, coach, and grow a product marketing team. Manage budget, agency relationships, and cross-functional alignment
  • Establish operating cadences, playbooks, and KPIs across the organization
  • Foster a culture that is customer- and AI-obsessed, fast and accountable, focused on expansion over vanity metrics

Skills

  • 15+ years of product marketing in B2B software, SaaS, data platforms, and aviation; 5+ years in senior leadership managing PMM teams
  • Demonstrated track record owning full-lifecycle GTM
  • Exceptional executive presence and ability to influence VP/C-level partners across Product, Sales, and Executive teams
  • Strong positioning and storytelling skills — translating complex technology into compelling customer narratives
  • Commercial acumen: you think in revenue, pipeline, NRR, and competitive share
  • Deep AI fluency — from market research to content acceleration and personalized sales enablement
  • Aviation industry experience and genuine passion for it
  • Pilot's license preferred

Benefits

  • Medical, dental, vision insurance with Employer paid health premiums
  • Open PTO Policy
  • 401(k) with up to 10% company matching and immediate vesting
  • 12 Weeks Paid Maternity Leave
  • 12 Weeks Paid Paternity Leave
  • Flight Training Rewards

Company Overview

  • Jeppesen ForeFlight is redefining the future of aviation technology – equipping pilots, operators, and decision-makers. It was founded in 1934, and is headquartered in Englewood, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://www.jeppesenforeflight.com.
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