Note: The job is a remote job and is open to candidates in USA. MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes. They are seeking a Sr. Program Marketing Manager who will bridge marketing strategy and data intelligence, connecting existing systems and exploring new tools to enhance marketing capabilities.

Responsibilities

• Assess existing and legacy systems, identify gaps, and explore new ways to connect or replace them
• Collaborate with IT, data engineering, and architecture teams to design smarter data solutions — you don't need to build it alone, but you'll help shape the vision
• Build and maintain audience segmentation logic, campaign tagging, and data activation into marketing channels
• Drive a test-and-learn culture — establish measurement frameworks and hold campaigns accountable to clear outcomes
• Develop and manage the Global Marketing Scorecard, turning disparate data into one cohesive performance story
• Integrate data from across the business into one unified, actionable view of program and campaign performance
• Develop program marketing plans including strategies, objectives, tactics, and budgets
• Conduct market analysis across healthcare financing, care delivery, and industry trends
• Execute promotional strategies that support program goals
• Build relationships with health system customers and internal marketing and sales teams

Skills

• Bachelor's degree with 7+ years of marketing analytics and or marketing program management
• OR
• Masters' degree with 5+ years of marketing analytics and or marketing program management leadership
• Comfortable working with data — experience with any marketing data tools, platforms, or campaign management systems (specific tools are less important than a demonstrated willingness to learn new ones)
• Familiarity with audience segmentation, campaign tracking, and data activation concepts
• Ability to translate marketing needs into clear requirements for technical teams
• A researcher's mindset — willing to evaluate new tools, engage SMEs, and recommend the right stack
• Strong communicator — confident presenting to senior leaders and aligning cross-functional stakeholders
• High accountability and a drive to test, measure, and improve
• Experience with Customer Data Platforms
• E-commerce background
• Customer call center or customer service technology experience (voice, web, or chat)
• Familiarity with paid media platforms (e.g., Meta, Google Ads)
• Exposure to MLOps or AI/ML tooling

Benefits

• Health, dental, and vision insurance
• Access to a Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Incentive plans
• 401(k) plan with company match
• Short-term disability coverage
• Paid time off and holidays
• Participation in our Employee Stock Purchase Plan
• Access to our Employee Assistance Program
• Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements

Company Overview