Note: The job is a remote job and is open to candidates in USA. Scale Media is a company focused on building and scaling science-backed wellness brands. They are seeking a Director of Growth to lead paid acquisition strategy and performance across their portfolio of DTC wellness brands, with a strong emphasis on operational excellence and data-driven decision making.

Responsibilities

• Paid acquisition strategy: Full ownership of growth strategy across Meta, Google Search, YouTube, and other paid channels
• Media buying systems: Campaign structure, testing frameworks, budget allocation, audience strategy, bid strategy, and optimization systems
• Acquisition economics: CAC, MER, ROAS, LTV, contribution margin, and overall acquisition efficiency across the portfolio
• Creative feedback loops: Partnering closely with Creative teams to improve testing velocity, creative quality, iteration systems, and performance insights
• Attribution and reporting: Improving reporting infrastructure, attribution systems, forecasting models, and decision-making frameworks
• AI-enabled growth operations: Redesigning campaign management, reporting, analysis, and optimization workflows using AI tools and automation
• Agency and vendor management: Managing external partners where relevant while maintaining strong internal ownership of strategy and execution quality
• Team leadership: Raising the operational and analytical standards of the Growth organization while helping develop a stronger bench of talent internally

Skills

• Deep paid acquisition expertise. You've managed meaningful spend across Meta and Google and understand how to scale consumer brands without losing efficiency
• Strong operator instincts. You know how to identify what actually moves performance and where teams waste time or complexity
• Analytical sophistication. You're comfortable living inside performance data, attribution models, and forecasting frameworks
• Creative judgment. You understand the relationship between media buying and creative performance, and you know how to help teams improve both
• AI fluency. You actively use AI tooling to improve workflows, analysis, execution speed, and team leverage
• Hands-on mentality. You still want to be close to the work—not just overseeing it from a distance
• Cross-functional leadership. You can partner effectively with Creative, Ecommerce, Analytics, and executive leadership without creating unnecessary process overhead
• 7–10+ years of relevant experience in one or more of the following: Growth leadership at scaled DTC brands, Performance marketing leadership managing large consumer budgets, Agency leadership with deep ecommerce and acquisition expertise, Operators who have helped scale brands from early traction to significant revenue scale
• Experience in supplements, wellness, beauty, or consumer subscription businesses
• Experience managing eight-figure paid media budgets
• Familiarity with modern attribution tooling and MMM frameworks
• Experience leveling up junior-heavy organizations
• Experience operating across multi-brand portfolios

Benefits

• Medical, Dental, Vision, and Life Insurance
• Fully remote, full-time position
• Monthly work-from-home stipend
• Generous paid time off program
• Discounted products
• An amazing team to work alongside

Company Overview