Note: The job is a remote job and is open to candidates in USA. Click2.ai is focused on enhancing online presence for non-profits through effective digital marketing strategies. The Social Media Manager will manage Google Grants, ensuring compliance and optimizing online engagement to drive donations and user interaction.

Responsibilities

• Grant Compliance: Maintain Google’s strict 5% minimum account click-through rate (CTR) and quality score requirements to keep the grant active
• Keyword Research & Ad Copy: Find high-intent search terms related to your non-profit’s cause and write compelling, high-converting copy to 'sell' your programs, volunteer opportunities, or donation pages
• Landing Page Optimization: Work to ensure the website pages that the ads link to are persuasive, easy to navigate, and clearly drive user action
• Analytics Tracking: Set up Google Analytics (GA4) conversion tracking to measure how many donations, sign-ups, or inquiries are directly generated by the Google Grant

Skills

• Google Ads Certification (specifically in Search Ads)
• Experience navigating the specific rules and limitations of the Google for Nonprofits program
• Strong copywriting skills with a focus on direct-response marketing (getting people to take action immediately)
• Experience with digital marketing strategies
• Familiarity with non-profit fundraising techniques

Company Overview