Note: The job is a remote job and is open to candidates in USA. Tripadvisor is a leading travel platform, and they are seeking a Search Engine Marketing Analyst to manage multinational marketing campaigns. The role involves analyzing marketing data, optimizing landing pages, and collaborating with teams to enhance SEM strategies.

Responsibilities

• Manage large multinational marketing campaigns
• Identify SEM growth opportunities
• Analyze marketing data to identify actionable insights
• Work collaboratively with data scientists and engineers to improve tools and processes
• Improve and optimize our landing pages to maximize conversion
• Stay abreast of the latest developments in SEM
• Design and analyze tests
• Write compelling adverts

Skills

• Master's degree (or foreign equivalent) in Business Analytics, Economics or related field
• Two years of experience in the job offered or in a Search Engine Marketing Analyst-related occupation
• Managing large multinational marketing campaigns
• Analyzing marketing data to identify actionable insights using advanced SQL and Python
• Identifying SEM growth opportunities
• Designing, running, and analyzing A/B tests
• Writing and executing successful advertising campaigns
• Developing and optimizing campaign diagnostics and pacing dashboards using Tableau
• Translating marketing hypotheses into testable experiments, measuring outcomes, and communicating results cross functionally

Benefits

• Telecommuting permitted up to 100%

Company Overview

Company H1B Sponsorship