Note: The job is a remote job and is open to candidates in USA. Southwire Company, LLC is one of North America’s largest wire and cable producers, seeking a Lead Analyst, Consumer Insights. This role is responsible for translating contractor, distributor, and end-user data into actionable insights to drive product innovation and business growth within the Electrical Products portfolio.

Responsibilities

• Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs)
• Analyze contractor behavior, buying patterns, and unmet needs across electrical categories
• Develop actionable insights on product usage, installation pain points, and productivity drivers
• Build segmentation models (contractor type, application, channel, jobsite needs)
• Partner with Product Management and Engineering to embed customer insights into NPI pipeline
• Translate insights into product requirements, feature prioritization, and value propositions
• Identify whitespace opportunities for new products and adjacent category expansion
• Analyze competitor products, channel strategies, and share shifts
• Convert complex data into clear, concise insights and recommendations
• Establish best practices for insights methodologies and data integrity

Skills

• Bachelor's Degree
• Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
• 8-11 Years Experience
• Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets
• Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction
• Master's degree
• Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field
• 12-14 Years Experience
• Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics
• Electrical products, construction products, industrial manufacturing, contractor research, channel marketing, or B2B customer insights
• Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies
• Pragmatic Institute Certification
• Certified Market Research Analyst (CMRA)
• Insights Association coursework/certifications
• Tableau or Power BI certification
• Product Management certification

Benefits

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More

Company Overview

Company H1B Sponsorship