Note: The job is a remote job and is open to candidates in USA. AstroTurf is the industry leader in premium synthetic turf, trusted by top athletes and architects. They are seeking a Director of Marketing for Landscape Turf, responsible for overseeing the full marketing function including strategy, demand generation, and customer experience.

Responsibilities

• Brand strategy, positioning, and messaging for SYNLawn
• Annual and quarterly campaign planning across channels
• Market segmentation, ICP definition, and content strategy
• Demand generation — paid media, email, SEO, and digital
• Website management, social media, and PR
• Conference and trade show planning and execution
• Marketing attribution, campaign ROI, and budget tracking
• Brand health metrics and audience insights
• Reporting cadence to CMO and leadership
• Customer journey mapping and Voice of Customer programs
• NPS / CSAT insight to action plans
• Retention marketing and lifecycle programs

Skills

• Bachelor's Degree preferred; HS diploma/GED required
• MBA or advanced degree in marketing, business, or related field
• Experience in building materials, construction, outdoor or sports industry
• Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms
• Background in both B2B and B2C environments
• Experience with brand equity research or VoC programs
• Conference and event marketing experience
• 4–6+ years of marketing experience, B2B or B2C
• Proven track record running integrated campaigns end-to-end
• Strong grasp of demand gen, SEO, and digital marketing
• Comfortable with data — attribution, dashboards, and budget management
• Excellent communicator — written, verbal, and visual
• Self-starter who can operate with autonomy and move fast
• Experience managing agencies, vendors, and contractors

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