Note: The job is a remote job and is open to candidates in USA. Hyland is a pioneer of the Content Innovation Cloud™, delivering enterprise intelligence to organizations. They are seeking an AVP Demand Generation in Healthcare to drive pipeline performance and lead a team focused on demand generation and marketing strategies aligned with revenue outcomes.

Responsibilities

• Own Healthcare pipeline creation and progression across priority accounts and segments, in partnership with marketing, partners, and sales
• Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals
• Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes
• Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes
• Apply AI and data-driven approaches to improve scale, efficiency, and growth
• Lead a team of demand generation and field marketing leaders aligned to Healthcare
• Drive accountability for pipeline performance, execution quality, and speed to market
• Build a high-performing organization aligned to modern B2B demand generation practices
• Execute integrated demand generation strategies across digital, field, and account-based channels
• Improve conversion performance through optimization of campaigns, content, and channel mix
• Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability
• Align demand generation execution to Healthcare sales strategies and coverage models
• Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes
• Enable account-based and segment-specific programs to improve relevance and engagement
• Oversee Healthcare field marketing execution, including industry events and targeted engagement programs
• Ensure alignment between field, digital, and SDR motions to support pipeline goals
• Leverage partner relationships to drive Healthcare-focused growth initiatives
• Track and optimize performance across campaigns, channels, and programs to maximize pipeline ROI
• Identify opportunities to improve efficiency, targeting, and conversion
• Introduce data-driven experimentation and continuous improvement practices

Skills

• 12–15 years of experience in B2B marketing, with leadership in demand generation, field marketing, or growth roles
• Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models
• Experience executing within complex, global marketing organizations
• Expertise in demand generation and pipeline management
• Expertise in digital marketing and performance optimization
• Expertise in account-based marketing (ABM)
• Expertise in integrated, cross-channel campaigns
• Strong experience partnering with Sales leadership to drive pipeline outcomes
• Experience applying data, technology, and AI to improve marketing effectiveness
• Demonstrated ability to lead teams and drive execution in fast-paced environments
• Strong collaboration and stakeholder management skills

Benefits

• Career development resources
• Wellbeing programs
• Innovation practices

Company Overview