Note: The job is a remote job and is open to candidates in USA. Plein Air Agency is a leading marketing consultancy focusing on the restaurant and hospitality industry. They are seeking an Associate Director - Digital Media to manage and optimize paid media campaigns for their clients, leveraging platforms like Meta Ads, TikTok Ads, and Google Ads.

Responsibilities

• Manage 2-3 Digital Media Buyers within the larger Media Buying Team
• Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms for 2+ clients
• Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns
• Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms
• Report and present results to clients and internal stakeholders
• Recommend optimizations to clients, based on campaign performance data

Skills

• 8+ years of experience in digital marketing experience with Google, Meta Ads and Connected TV DSPs (ex. Basis DSP, DV360, Trade Desk)
• Proficient knowledge of Google Tag Manager for media conversion tracking
• Experience building reports within Google Data Studio
• Ambitious, self-motivated and able to work with little supervision
• Be an excellent communicator with top-tier presentation skills
• Experience working with multiple brands simultaneously and managing monthly digital marketing budgets of $500,000+
• Ability to tell a story using data
• Restaurant or multi-location retail marketing experience is a plus

Company Overview