Note: The job is a remote job and is open to candidates in USA. RSA Tech is seeking an Adobe Audience Manager (AAM) Audience Segmentation Analyst to support digital audience strategy through data collection, segmentation, and activation. The role involves building audience segments, collaborating with marketing and IT teams, and ensuring data quality for targeted marketing outcomes.

Responsibilities

• Build and maintain audience segments in AAM aligned to marketing needs
• Support tagging (web and media) and data collection across campaigns
• Collaborate with marketing, IT, and tagging teams to enable audience strategy
• Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs)
• Perform audience maintenance, reporting, and data quality checks
• Support campaign launches and audience activation
• Conduct data audits and ensure proper implementation

Skills

• Bachelor's degree (Business or Marketing preferred)
• 5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools)
• Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions
• Hands-on Adobe Audience Manager (AAM) or similar platform experience
• Understanding of tagging, segmentation, and digital media channels
• Data Quality
• Digital
• Advanced Excel
• Digital Campaign User Flow Testing
• Marketing

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