The Opportunity: Mid-Market Account Executive Join our growing sales team as a Mid-Market Account Executive focused on driving new business growth and expanding market presence. This role is responsible for identifying, prospecting, and closing net-new customers within the senior living market. This position will primarily focus on generating and closing new logo opportunities while also potentially managing growth opportunities within a defined group of existing SMB customers. What can you expect the role to look like: Manage a designated sales territory from prospecting through opportunity close, with a primary focus on generating net-new business. Build and maintain a pipeline that consistently supports a pipeline-to-quota ratio of 4:1 or greater. Prospect and engage senior living operators through outbound outreach, customer meetings, calls, events, and strategic follow-up activities. Conduct product demonstrations, lead consultative discovery conversations, negotiate pricing, and manage opportunities throughout the full sales cycle. Drive new logo acquisition while identifying expansion opportunities within a defined portfolio of existing SMB customers. Build trusted relationships with executive and operational stakeholders by understanding customer business objectives, operational challenges, and contract structures to effectively position solutions and identify growth opportunities. Maintain accurate pipeline visibility, forecasting, and account activity within Salesforce, Gong, and other sales systems. Partner cross-functionally with Marketing, Product, Customer Success, and Enablement teams to support customer growth and long-term success. Represent the voice of the customer by sharing market feedback and helping influence product direction and go-to-market strategy. Use customer and market data to identify sales trends, prioritize opportunities, and support strategic account planning. Represent the company at industry events, conferences, trade shows, and networking opportunities while building relationships and generating pipeline. Maintain industry and product knowledge through ongoing education, professional development, and market research. Manage sales activities and opportunities in alignment with LifeLoop’s sales methodology, sales process, and MEDDICC qualification framework.