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Marketing/Product Analyst

Remote · Nigeria Full-time

Job Description:

  • Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
  • Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
  • Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
  • Maintain data integrity from various sources, actively challenge and improve existing data flows;
  • Contribute to the enhancement of accuracy, reliability, and overall data quality;
  • Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
  • Recommend innovative ideas for optimizing marketing performance and efficiency;
  • Lead automated reporting for timely and accurate information delivery.

Requirements:

  • At least 3 years of analytical experience, preferably in B2C marketing analytics;
  • Understanding of multi-touch attribution mechanisms;
  • Advanced proficiency in SQL;
  • Proficiency in Tableau or similar tools;
  • Solid statistical knowledge and experience in using statistics to analyze complex data;
  • At least an Intermediate level of English;
  • Familiarity with GIT and Airflow is a plus;
  • Experience with Python libraries is also a plus.

Benefits:

  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment

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