Mainland is a fast-moving growth agency that focuses on delivering meaningful public relations results for its clients. They are seeking a high-energy Public Relations Specialist who is proactive in pitching media, building relationships, and generating coverage for various clients, particularly in franchise and consumer sectors.

Responsibilities

• Pitch media consistently across local, trade, business, franchise, consumer and industry outlets
• Build targeted media lists and identify the right reporters, editors, producers, podcast hosts and influencers for each story
• Develop timely, relevant story angles that make clients more interesting to the media
• Send smart, customized pitches that are clear, compelling and tied to the right audience
• Follow up with urgency and persistence through email, phone, LinkedIn and other appropriate channels
• Build real relationships with media contacts, not just one-time transactions
• Track pitching activity, follow-ups, responses, interview opportunities and coverage wins
• Learn each client’s business, audience, goals and competitive landscape
• Help identify strong 'Why You, Why Now' angles for franchise, consumer and business media
• Support the development of media pitches, press releases, media alerts, award submissions and speaking submissions
• Turn client updates into stories that reporters and audiences care about
• Bring ideas to the table every week
• Own your activity and your outcomes
• Understand your weekly pitching numbers, interview targets and media pipeline
• Move quickly when opportunities come in
• Communicate clearly with the internal team on what is moving, what is stuck and what needs to change
• Use feedback, data and results to improve your pitching and performance
• Celebrate wins, learn from misses and keep going
• Operate with urgency, energy and a 'give a shit' mentality
• Be responsive to teammates, clients and media
• Show up prepared, organized and ready to contribute
• Stay coachable and open to feedback
• Bring positive energy to a fast-moving agency environment
• Take pride in the details, the work and the results

Skills

• 1–3 years of PR, communications, journalism, media relations or agency experience preferred
• A strong desire to pitch media and generate coverage
• Excellent written and verbal communication skills
• A naturally outgoing, relationship-driven personality
• Strong organization and attention to detail
• A competitive mindset and comfort being measured against goals
• The ability to work quickly across multiple clients and deadlines
• Curiosity, creativity and persistence
• A willingness to pick up the phone, follow up and make things happen
• Experience with franchising, restaurants, consumer brands, local media, business media or agency work is a plus

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