Job Summary: We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excel expertise to transform raw advertising and sales data into actionable performance reports. The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms. Key Responsibilities:

• Ad Campaigns Optimization and Advertising Performance Analysis
• Analyze daily performance of paid advertising campaigns across:

Amazon Ads Google Ads TikTok Ads eBay Ads

• Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin
• Proactively identify trends, inefficiencies, and growth opportunities
• Investigate slow-moving products and suggest ways to improve sales
• Provide data-backed recommendations for campaign optimization and budget allocation
• Support ongoing campaign performance improvements through structured analysis
• Data Management, Data Analysis, and Reporting
• Use advanced Microsoft Excel features to analyze large datasets, including: Pivot tables/charts
• Advanced formulas (LOOKUPs, INDEX-MATCH, SUMIFS, etc.)
• Extract raw sales and advertising reports from: Ad platforms, Seller centers/merchant dashboards
• Clean, organize, and consolidate data from multiple sources
• Build and maintain performance reports (daily, weekly, monthly)
• Create dashboards and summary reports for management review
• Ensure data accuracy and consistency across platforms
• Improve existing reporting templates and develop new ones as needed

Required Qualifications

• Proven experience as an Ads Analyst, E-commerce Analyst, or similar role
• Hands-on experience managing or analyzing ads on:

Amazon Ads Google Ads TikTok Ads eBay Ads (Preferred experiences: Walmart Ads and Best Buy Ads)

• Strong understanding of e-commerce KPIs and paid advertising metrics
• Advanced Microsoft Excel skills
• Experience working with raw data exports from ad platforms and seller centers
• Strong attention to detail and data accuracy