Amazon Advertising / Retail Media Manager Location 100% Remote (Open Worldwide) Contract Type Independent Contractor Agreement Compensation $3.500 - $7.000 Usd Based on Experience About the Role We are seeking a highly skilled Amazon Advertising / Retail Media Manager to take full ownership of our Amazon advertising function and bring it in-house. This is a critical, high-impact role focused on replacing external agency support with a dedicated expert who can drive performance, efficiency, and long-term growth. You will be responsible for managing and optimizing large-scale Amazon advertising campaigns across a diverse product catalog, while aligning closely with broader business objectives such as inventory planning, pricing, and promotions.

Key Responsibilities

Campaign Strategy & Execution

• Build and manage full-funnel Amazon advertising strategies across a catalog of 50+ SKUs
• Structure campaigns effectively, including keyword segmentation, match type allocation, and campaign hierarchy across Sponsored Products, Sponsored Brands, and Sponsored Display
• Adapt campaign structures and strategies based on platform differences (Vendor Central vs. Seller Central)
• Continuously optimize campaigns to improve performance, scalability, and efficiency Search Term & Keyword Management
• Conduct ongoing search term harvesting to identify new keyword opportunities
• Implement and maintain robust negative keyword strategies to reduce waste and prevent campaign cannibalization
• Establish clear thresholds and performance benchmarks to guide optimization decisions
• Regularly audit and refine keyword structures to maximize relevance and return Budget Management & Performance Optimization
• Manage and allocate significant monthly advertising budgets across multiple campaign types
• Monitor key performance metrics such as ACOS, TACOS, and ROAS, and communicate insights effectively to stakeholders
• Make data-driven decisions on budget reallocation to maximize return and support growth objectives
• Identify scaling opportunities while maintaining efficiency targets Ranking Strategy & Product Lifecycle Management
• Develop tailored advertising strategies for new product launches versus established ASINs
• Support organic ranking improvements through strategic paid media efforts
• Align advertising initiatives with broader catalog growth and lifecycle strategies Retail & Cross-Functional Alignment
• Collaborate with internal teams to align advertising with inventory levels, pricing strategies, and promotional calendars
• Provide insights that inform retail decisions, ensuring advertising supports overall business performance
• Coordinate closely with stakeholders to ensure seamless execution across all channels Systems & Process Development
• Build and document scalable processes, workflows, and best practices for in-house advertising operations
• Analyze performance data and translate insights into actionable strategies
• Continuously test, learn, and implement improvements across campaigns and systems Qualifications & Requirements
• Proven experience managing Amazon advertising for CPG or multi-SKU brands (50+ SKUs preferred)
• Strong expertise across Sponsored Ads (Products, Brands, Display) and retail media strategy
• Experience working within both Seller Central and/or Vendor Central environments
• Demonstrated ability to manage and optimize large advertising budgets
• Deep understanding of keyword strategy, search term analysis, and campaign structure
• Strong analytical mindset with the ability to interpret performance metrics and drive decisions
• Experience aligning advertising strategy with broader business functions such as inventory, pricing, and promotions
• Highly organized, detail-oriented, and capable of operating independently in a remote environment What We’re Looking For This role is ideal for a hands-on operator and strategic thinker who thrives in ownership-driven environments. You should be comfortable building systems from the ground up, optimizing performance at scale, and making data-driven decisions that directly impact revenue and profitability. If you’re excited about taking full control of Amazon advertising, replacing an agency, and building a high-performing in-house function — this is a unique opportunity to make a meaningful impact. Apply To this Job