About the client: Our client is a boutique personal injury law firm that focuses on providing a high-touch, personalized experience. They prioritize exceptional customer service and empathy, ensuring every client feels supported from the very first interaction. About the role: We are seeking a creative, results-driven Web & SEO Specialist to lead our client's digital and search presence. This role is essential for an ambitious marketing team that needs a proactive partner to take a new website from an approved design mockup to a complete, high-performance launch. This is the right role for someone who likes building, refining, and taking absolute ownership of a web and search function from the ground up. The ideal candidate will know how to bridge the gap between technical site architecture and conversion design, turning the firm's website into a continuously improving, case-generating engine. What you’ll be doing: Turn approved design mockups into a fast, polished, fully responsive website, owning it end-to-end after launch. Build and maintain practice-area pages, location/landing pages, and blog templates within the CMS. Continuously improve UX, page speed, and accessibility while keeping the site secure, updated, and bug-free. Ship changes quickly—including new landing pages, design iterations, and experiments —without waiting on an outside vendor. Own site architecture, internal linking, crawlability, indexation, XML sitemaps, redirects, and Core Web Vitals optimization. Implement structured data and legal schema including LegalService/Attorney, FAQ, Review, and Breadcrumb variations. Lead high-intent keyword research focused on case-driving terms, specific injury types, and NYC locations rather than broad head terms. Structure and optimize on-page content in collaboration with the marketing team while maintaining E-E-A-T and YMYL legal standards. Manage and optimize Google Business Profile, local citations, and location pages to win NYC local and map-pack visibility. Contribute to link building and digital-PR efforts alongside the marketing team to build domain authority in a highly competitive market. Run CRO experiments, optimizing intake forms, click-to-call paths, and live chat to convert organic traffic into signed cases. Own GA4, Google Search Console, lead/call tracking, and rank tracking to translate data into a prioritized growth roadmap. Who are we looking for? 3+ years of experience sitting at the intersection of web design/build and SEO (agency or in-house). Proven experience designing and building fast, modern, conversion-focused websites on Webflow or WordPress. Strong understanding of technical, on-page, and local SEO strategies with a real track record of moving rankings and traffic. Highly organized with the ability to manage an entire web launch and migration independently before a strict contract deadline. Excellent written and verbal communication skills. Experience in marketing for law firms or other competitive, high-intent local service is preferred. Familiarity with legal intake tools / CRMs and call-tracking platforms is preferred. Basic custom code (HTML / CSS / JS) for when the platform needs a nudge is preferred. Position: Web & SEO Specialist Remote Status: Fully Remote Working Hours: 9am - 6pm EST Holidays: US Holidays Salary: USD 1500 - USD 2000 per month Internal Job ID: 1364