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Strategic Growth Lead – Fractional CMO

Remote · Ghana Full-time

Job Description:

  • Develop and lead marketing strategies across multiple clients, brands, or industries
  • Analyze business models, competition, customer acquisition cost, ROI, funnels, and growth opportunities
  • Recommend marketing channels, campaigns, creatives, messaging, and positioning based on client goals and budget
  • Oversee execution teams, including creatives, media buyers, SDRs, virtual assistants, freelancers, and other marketing specialists
  • Communicate directly and confidently with clients to provide strategic recommendations, updates, and direction
  • Identify which marketing efforts are likely to work, which may not, and how to prioritize resources effectively
  • Stay updated on modern marketing trends, AI tools, automation, CRM systems, and growth frameworks
  • Connect high-level business goals with practical marketing execution plans Requirements:
  • At least 5+ years of experience in strategic marketing, growth marketing, performance marketing, or a related leadership role
  • Strong understanding of paid advertising, branding, funnels, outbound marketing, CRM, automation, and lead generation
  • Proven ability to create marketing strategies that connect business goals with practical execution
  • Experience analyzing key growth metrics such as ROI, CAC, conversion rates, funnel performance, and campaign effectiveness
  • Strong leadership skills with experience managing or coordinating cross-functional marketing teams
  • Experience working with multiple businesses, brands, clients, or industries
  • Background in an agency, startup, consulting, or fast-growth business environment preferred
  • Experience leading marketing teams that include media buyers, creatives, SDRs, virtual assistants, and freelancers preferred
  • Familiarity with AI tools, marketing automation platforms, CRM systems, and modern growth systems
  • Strong business acumen with the ability to understand different industries, customer segments, and revenue models quickly
  • Excellent communication skills and the ability to confidently present strategy to clients, executives, or business owners
  • Proactive, resourceful, data-aware, and comfortable working in a fast-paced remote environment Benefits:
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events Apply To this Job

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