Job Description:

• Coordinate development and production of in-store POS materials (such as displays, shelf talkers, signage, coupon pads, etc.)
• Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting
• Execute retailer digital campaigns across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, and Instacart — supporting strategy, trafficking, and performance monitoring
• Manage and optimize retailer.com content including product pages, imagery, A+ content, and ratings & reviews to maximize digital shelf presence
• Build and distribute sell-in decks, one-pagers, and 360 campaign calendars to keep internal sales teams and broker partners informed and equipped
• Compile and share campaign performance recaps and key insights with internal stakeholders and external partners in clear, action-oriented formats
• Support brand campaign planning by coordinating timelines, consolidating inputs, and ensuring cross-functional alignment with the broader marketing team

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2+ years of experience in shopper marketing, brand marketing, or similar field (CPG or food & beverage preferred)
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills including strong proficiency in deck building
• Proficiency in Microsoft Office Suite, especially PowerPoint and Excel
• Fundamental understanding of AI tools such as Claude and ChatGPT
• Proactive, self-starter mentality with bias toward action
• Exposure to digital retail media, sponsored search, or e-commerce content management
• Experience using project management tools (Asana, Monday.com, or similar)
• Familiarity with data platforms such as IRI/Nielsen/SPINS
• Deep familiarity with AI systems (for deck creation, calendar management, etc)

Benefits:

• Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
• Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
• Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
• Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use