I'm launching a subscription-based ecommerce brand and need a Shopify expert who can both build the store AND help me think through the entire launch strategy from A to Z. This is not a "here's a Figma file, go build it" kind of project. I need someone who can sit in both seats: consulting on the right decisions (platform choices, subscription tools, payment processors, checkout optimization) while also executing the build at a high level.Here's the situation: I have a product and an idea. I also have a proven reference store that's already performing well in this space. You'll get full access to study it. The goal is to model our store after what works, while building a completely original brand around it. What I don't have yet is the store, the brand identity, or the infrastructure. That's where you come in. What I need: A to Z roadmap: Help me map out the full journey from "I have a product and an idea" to "we have a live, converting subscription store." I want your strategic input on sequencing, priorities, and what matters most at each stage. Full Shopify store build: homepage, product pages, checkout flow, all key pages. Modeled after a high-converting reference store I'll share with you Brand identity from scratch: logo, name, color palette, typography. Cohesive, premium,trustworthy. Subscription and payment strategy: we already have Stripe, but I need your expertise on the best subscription tool (Recharge, Bold, Skio, Loop, etc.) and whether Stripe is even the right processor for our setup. I want informed recommendations, not just app installs. Conversion-focused design: clean, fast, built to sell. No stock themes with a logo swap. Why this is different from other Shopify gigs: This is a consulting + execution hybrid. You'll have real input on how this brand gets built, not just what it looks like. I value expertise and I want someone who will tell me "that's a bad idea, here's why" when it matters. This is also long-term. After this store launches, I'll be testing new landing pages, building additional stores, and scaling what works. If we work well together, expect consistent ongoing work. And if this brand takes off? I'm open to profit sharing on top of your rate. This could grow from a freelance contract into a genuine business partnership for the right person. To apply, please include: 2-3 Shopify stores you've built (subscription-based strongly preferred) Which subscription and payment tools you've used, and what you'd recommend for a new subscription store that already has Stripe How you'd approach taking a brand from zero to launch: give me a rough outline of your process or the key milestones you'd prioritize Your rate or a rough project estimate so we can make sure we're in the same ballpark Looking forward to hearing from you. Apply To this Job Company : Upwork Salary : Work from home