We are looking for an SEO Lead Specialist to own and build Finch's SEO practice. This is a hands-on leadership role for someone who has already earned the right to run a department: a practitioner with strong technical depth, a builder's mindset, and the ability to define direction rather than wait for it. You will set methodology, lead execution on priority accounts, and shape how SEO is delivered across a multi-client agency environment.

Responsibilities

Own SEO strategy end-to-end across a portfolio of clients, from audit through execution and reporting Build and document the SEO practice: define methodology, set quality standards, and create frameworks the team can follow and scale Lead across all three SEO pillars: technical (crawlability, site architecture, Core Web Vitals, schema), content strategy, and authority/link building Use tools such as Ahrefs, Semrush, Screaming Frog, GA4, and GSC to drive decisions, not just reporting Communicate SEO strategy and performance clearly to clients and internal leadership Collaborate with cross-functional teams and manage competing client priorities simultaneously Why Join Finch Work globally, stay flexible: Join a fully distributed team across the US, LATAM, Europe, and Asia. Meaningful impact from day one: Your work directly influences client performance outcomes. A culture built on curiosity, transparency, and ownership: We share context and empower people to make decisions. High-caliber teammates: Collaborate with specialists across Paid Search, DSP, Creative, Analytics, and Client Success. Learning as a default: We are building something new, experimentation and growth are part of the job. Requirements 6+ years of experience in SEO, with at least 2–3 years at a leadership Agency-side background is mandatory: you have managed multiple clients with competing priorities simultaneously Proven track record of owning SEO strategy end-to-end, not executing a task list Strong command of technical SEO, content strategy, and link building Proficiency with Ahrefs, Semrush, Screaming Frog, GA4, and GSC Experience building or rebuilding an SEO practice: methodology, standards, and scalable frameworks Confident, concise communicator who can own client and leadership conversations on SEO US-based with full remote availability