Job Description:

• Define how marketing and customer data is captured, structured, modeled, and reported across the organization
• Own the end-to-end marketing measurement strategy across paid media, SEO, lifecycle marketing, affiliate, social, website, and revenue analytics
• Define and maintain attribution models including first-touch, last-touch, multi-touch, and blended attribution
• Establish source-of-truth logic for key business metrics including: Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV), Funnel conversion rates, Retention metrics, Payback period, Channel performance and contribution
• Identify gaps in tracking, reporting, attribution, and data quality
• Partner with leadership to prioritize analytics initiatives based on business impact
• Define analytics requirements across the marketing data lifecycle
• Collaborate with data engineers and developers on:
• Event tracking architecture
• Attribution persistence
• Identity resolution and customer stitching
• Data ingestion pipelines
• Reporting-ready data models
• Revenue reconciliation
• Validate datasets and reporting logic within BigQuery or similar cloud data warehouse environments
• Ensure marketing and product data can be accurately joined across systems
• Own event taxonomy and tracking requirements across web, lifecycle, checkout, and product experiences
• Partner with developers to ensure accurate implementation of:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel and Conversions API (CAPI)
• Google Ads tracking
• Hyros and attribution platforms
• Intercom and customer engagement tools
• Maintain UTM governance and campaign naming conventions
• Ensure click IDs and attribution parameters are captured and persisted correctly
• Build or oversee dashboards and reporting systems using:
• Tableau
• Looker Studio
• Power BI
• Similar BI and analytics platforms
• Create reporting frameworks and executive KPI dashboards
• Translate complex analytics findings into clear business insights and recommendations
• Support weekly and monthly business reviews with actionable reporting narratives
• Create QA processes for analytics implementation and reporting accuracy
• Monitor tracking integrity and proactively identify anomalies or reporting discrepancies
• Maintain analytics documentation and reporting standards
• Ensure stakeholders understand limitations or directional nature of data when applicable

Requirements:

• 5+ years of experience in:
• Marketing Analytics
• Growth Analytics
• Marketing Operations
• Marketing Measurement
• Business Intelligence
• Data Analytics
• Strong understanding of digital marketing measurement across paid, organic, affiliate, lifecycle, and web analytics channels
• Experience working with BigQuery or similar cloud data warehouse technologies
• Experience defining reporting-ready datasets, business logic, and KPI frameworks
• Strong understanding of:
• Attribution modeling
• Identity resolution
• Customer journey analytics
• Funnel analysis
• Marketing ROI measurement
• Experience partnering with engineering, product, and data teams
• Ability to write analytics requirements and translate business needs into technical specifications
• Experience building dashboards and reporting systems in BI tools such as Tableau, Power BI, or Looker Studio
• Strong communication and stakeholder management skills
• Must overlap with North American working hours (ET preferred)

Benefits:

• Join a fast-growing fintech and trading ecosystem
• High-impact role with visibility across leadership, product, and marketing
• Opportunity to shape the company’s long-term measurement and analytics foundation
• Remote-first environment with strong ownership and autonomy
• Work alongside a highly collaborative and fast-moving team