Role Summary The Senior Advisor, Commercial Strategy & Market Intelligence supports the development and execution of strategies that improve sales effectiveness, deepen market insights, and advance segment-specific growth initiatives. This role plays a critical execution and analytics leadership function translating data and strategic direction into actionable insights, tools, and plans that drive commercial performance.

Key Responsibilities

Sales Effectiveness & Commercial Performance

• Analyze sales performance across segments, channels, and geographies to identify trends, gaps, and opportunities
• Support development and execution of sales effectiveness initiatives to improve conversion, growth, and retention
• Develop and maintain dashboards and reporting to track pipeline health, sales productivity, and key KPIs
• Partner with Sales leadership to identify process improvements, enablement needs, and performance drivers
• Contribute to development of sales materials, value propositions, and performance insights

Market & Competitive Intelligence

• Conduct ongoing market and competitive research to track industry trends, competitor activity, and emerging risks in collaboration with Sales
• Synthesize internal and external data into actionable insights for leadership and cross-functional teams
• Develop regular reporting (e.g., market scans, competitive intelligence summaries, segment insights)
• Support pricing, positioning, and product strategy discussions with data-driven recommendations
• Partner with analytics and finance teams to support forecasting, pipeline analysis, and opportunity sizing

Segment Strategy & Go-to-Market

• Support development and execution of USE segment-level strategies.
• Analyze segment performance and customer needs to inform targeted growth strategies
• Assist in development of business cases and prioritization of segment-driven initiatives
• Contribute to go-to-market planning, including targeting strategies, campaigns, and sales plays.
• Ensure alignment of segment insights with broader commercial and product strategies

Cross-Functional Execution

• Collaborate with Product, Marketing, Sales, and Finance teams to support execution of commercial initiatives
• Help translate strategic priorities into clear, actionable plans and deliverables
• Support coordination of cross-functional inputs for reporting, planning, and strategic initiatives
• Ensure insights and recommendations are effectively communicated and embedded into execution

Reporting, Insights & Continuous Improvement

• Develop clear, concise reporting and presentations for leadership audiences
• Translate data into actionable insights with clear "so what" and "now what" implications
• Identify root causes of performance trends and recommend improvement actions
• Support continuous improvement by refining tools, processes, and reporting capabilities

Qualifications

• 5+ years of experience in strategy, analytics, sales operations, or consulting (healthcare preferred)
• Strong analytical and data interpretation skills with ability to translate insights into actions
• Experience supporting sales teams, commercial strategy, or go-to-market initiatives
• Strong communication and presentation skills
• Ability to manage multiple priorities in a fast-paced, matrixed environment
• Bachelor's degree required

Preferred Experience

• Healthcare payer, dental, or vision experience
• Experience with sales analytics, CRM data, or reporting tools
• Exposure to multiple market segments and distribution channels
• Background in consulting, financial analysis, or market research

Impact This role enables stronger commercial performance by turning data into actionable insights, supporting targeted segment strategies, and improving the effectiveness of sales execution across the organization. If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. For this position, we anticipate offering an annual salary of 105,300 - 175,500 USD / yearly, depending on relevant factors, including experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus plan. At The Cigna Group, you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here. About Cigna Healthcare Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you need a reasonable accommodation to complete the online application process, please email [email protected] for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances. Remote Skills: Analysis Skills, Broadband, Business Case, Business Development, Channel Strategies, Communication Skills, Compensation and Benefits, Competitive Analysis/Strategy, Competitive Research, Consulting, Continuous Improvement, Cross-Functional, Customer Relationship Management (CRM), Database Report Tools, Distribution Channel, Embedded Systems, Employee Benefits, Establish Priorities, Fiber Optic Cable, Finance, Financial Analysis, Forecasting, Healthcare, Industry/Trade Analysis, Internet Service Providers, Leadership, Market Entry Strategy, Market Research, Market Segmentation, Marketing/Sales Collateral, Multitasking, Operational Audit, Partner Sales, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Pricing, Process Capability, Process Development, Process Improvement, Product Marketing, Product Positioning, Product Strategy, Reporting Dashboards, Reporting Skills, Root Cause Analysis, Sales, Sales Analysis, Sales Campaigns, Sales Operations, Sales Pipeline, Sales Strategy, Sales Support, State Ordinances, Strategic Analysis, Strategic Planning, Trend Analysis, Work From Home About the Company: The Cigna Group