Note: The job is a remote job and is open to candidates in USA. Brightidea is a profitable, growing tech company poised to scale in the SaaS world. The VP of Marketing will drive brand recognition and product awareness, reshape the marketing team, and develop a multi-product growth strategy to take the company from $15M to $100M+ ARR.

Responsibilities

• Create world-class content strategy to boost branding and owning all marketing collateral
• Oversee multimedia: social, video, case studies, podcast and thought leadership
• Manage communications, lead/demand generation, existing customer and product marketing
• Own budget for all marketing programs and making precise and efficient decisions with spend while prioritizing where we invest our resources
• Manage department analytics/analysis for CAC and ROI
• Collaborate with Sales, Product, Services and other internal teams to assist with program needs and design reviews
• Engage and manage external consultants when required

Skills

• Experience in Product Marketing
• Experience working in organizations with multiple products
• Experience taking products into new segments
• Ability to reshape the Marketing team for high-level execution
• Experience creating original content
• Experience driving increased awareness and interest in products
• Experience reinventing customer events and brand recognition
• Experience driving a company from $15M to $100M+ ARR
• Strong ability and inclination toward content marketing (Product Marketing, demand gen, events, content)
• Ability to collaborate outside of your department
• Experience creating and establishing a brand as a category leader
• Customer obsession
• Deep connection with the company's mission

Company Overview