Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is a company dedicated to creating life-changing products for families. The User Acquisition Marketing Manager will execute user acquisition strategies and collaborate with cross-functional teams to achieve aggressive growth goals for their parenting app.

Responsibilities

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets
• Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization
• Manage and optimize a multi-million dollar budget across paid media channels
• Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies
• Explore and evaluate user growth opportunities and prioritize by impact
• Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests)
• Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners
• Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance
• Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers

Skills

• 4+ years of relevant work experience
• In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus
• Experience working with an MMP (e.g., AppsFlyer)
• Experience working with data analytics platforms (e.g., Amplitude)
• Experience running lift tests
• Strong analytical and reporting skills
• Technical knowledge and experience setting up conversion tracking
• Excellent sense of accountability and ownership
• A blend of creative and analytical approaches to problem-solving
• Comfortable working within a fast-paced environment and leveraging AI tools
• Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment
• ASO experience is a plus
• Experience with Web2App marketing campaigns
• Experience with subscription businesses
• Affiliate marketing experience is a plus

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