Note: The job is a remote job and is open to candidates in USA. City Cast is a network of local news podcasts and newsletters, and they are seeking a Subscription Growth Manager to drive the growth of their premium subscriber content in DC. The role involves defining the user journey for subscription conversion, developing lifecycle communications, and collaborating with various teams to enhance subscriber benefits and metrics.

Responsibilities

• Define the user journey to drive paid subscription conversion onsite and via email
• Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
• Develop robust lifecycle communications including welcome, retention, and winback series
• Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging
• Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag, etc
• Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs
• Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
• Translate data into clear recommendations and share findings with key stakeholders
• Stay current on industry best practices around personalization, segmentation, and platform capabilities

Skills

• This is both a strategic and operational role. You have a builder mentality — you're comfortable owning subscriber growth strategy and operationalizing it
• 2-5 years of experience in a consumer subscription business, with a very strong preference for media experience. You should have worked on growth or lifecycle marketing, conversion-rate optimization or product marketing
• Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why
• Familiar with membership and CRM tools
• A strong, clear writer who can match a brand voice and craft copy that converts
• Data-informed mindset — able to interpret metrics and apply insights
• Able to manage multiple projects in a fast-moving environment
• Genuine enthusiasm for local journalism and the communities it serves
• Candidates based in the D.C. area are strongly preferred so they can collaborate closely with our local team

Benefits

• This position is full-time and remote, with excellent benefits.
• Candidates based in the D.C. area are strongly preferred so they can collaborate closely with our local team.

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