Note: The job is a remote job and is open to candidates in USA. Health Catalyst is executing a meaningful market transformation with a focus on building a strong demand generation infrastructure. The Sr. Marketing Manager will play a critical role in shaping the strategy and execution of marketing operations to drive pipeline growth and improve funnel performance.

Responsibilities

• Own strategy and execution across channels (digital, content, ABM, syndication) with clear accountability for MQLs, pipeline contribution, and lead quality
• Own the metrics and the story behind them
• Build reporting infrastructure, track conversion across the funnel, and bring forward clear recommendations when something needs to change
• Work hands-on in Salesforce and Marketo
• Own campaign setup, lead routing, segmentation, and reporting
• Set direction for external partners across lead generation, digital marketing, and marketing ops
• Translate funnel performance into language that earns credibility with sales leadership
• Present with authority and listen with intention

Skills

• 8+ years in B2B demand generation, growth marketing, or marketing operations, with a strong track record of driving pipeline
• Proven ability to own lead generation strategy end-to-end, from concept through execution and optimization
• Experience building and scaling multi-channel campaigns that drive measurable business outcomes
• Hands-on expertise with Salesforce, Marketo, and modern marketing technology ecosystems including intent data, AI-assisted optimization, and multi-touch attribution
• Experience managing external agencies, including setting direction and holding them accountable to outcomes
• Analytical fluency with funnel metrics and the ability to translate data into actionable insights
• Comfort operating in ambiguous, growth-stage environments—building structure where it doesn't yet exist
• Highly independent, proactive operator with a driver/achiever mindset

Company Overview