Note: The job is a remote job and is open to candidates in USA. Beckman Coulter Life Sciences, part of Danaher, is a global leader in biotechnology dedicated to saving lives through innovation. The Sr. Marketing Manager will lead performance-driven omnichannel marketing programs to enhance brand awareness and customer acquisition, collaborating closely with cross-functional teams to drive measurable growth.

Responsibilities

• Drive full‑funnel growth and performance marketing, owning strategy and hands‑on execution to generate awareness, demand, qualified leads, and revenue
• Plan and execute integrated omnichannel campaigns across digital, paid media, email, content, events, and ABM with consistency and precision
• Leverage digital, growth, and AI‑enabled marketing tools to enhance targeting, efficiency, and ROI while piloting new channels and technologies
• Lead cross‑functional go‑to‑market alignment with Product, Sales, and Commercial Operations to translate strategic priorities into measurable pipeline impact
• Use a data‑driven, test‑and‑learn approach to continuously improve campaign effectiveness and ensure accountability against growth goals
• Own marketing analytics, dashboards, and reporting, defining and tracking KPIs such as reach, engagement, MQLs, SQLs, pipeline, and revenue contribution

Skills

• 8–10 years of B2B marketing experience with a proven track record leading omnichannel and performance marketing programs from strategy through execution
• Deep digital marketing expertise across paid media, SEO/GEO, email, website optimization, content, and lead generation
• Highly data‑driven mindset, with strong proficiency in dashboard creation, funnel analytics, attribution modeling, and ROI‑based decision‑making
• Strong continuous optimization experience, including A/B testing, experimentation frameworks, segmentation, and conversion‑rate optimization
• Hands‑on operator capable of managing multiple campaigns, stakeholders, and priorities in a fast‑paced, high‑growth environment
• Excellent communication skills, able to translate performance insights and complex data into clear strategic recommendations
• ECommerce or growth‑marketing experience is a strong plus

Benefits

• Bonus/incentive pay
• Paid time off
• Medical/dental/vision insurance
• 401(k) to eligible employees
• Remote work arrangement in which you can work remotely from your home

Company Overview

Company H1B Sponsorship