Note: The job is a remote job and is open to candidates in USA. SpruceID builds digital identity and trusted data infrastructure for governments and enterprises. They are seeking a Senior GTM Marketing Manager to develop marketing assets and campaigns that facilitate complex public-sector sales conversations while working closely with various teams to enhance marketing strategies.

Responsibilities

• Help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward
• Work across positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video and explainer content, and marketing operations
• Understand the strategy, identify what needs to exist, and create the first useful version
• Work directly with the Head of Marketing and closely with sales, delivery, and executive leadership
• Turn a state account plan into a briefing and outreach package; rewrite a landing page, produce a whitepaper, package a demo, build an event campaign, or create a repeatable AI workflow that makes future work faster
• Build credibility, sharpen the story, produce reusable assets, support events that create real meetings, and help the team understand where the strongest opportunities are

Skills

• 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market
• A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives
• Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts
• Comfort working directly with sales, product, delivery, and executive stakeholders
• Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools
• High ownership, strong judgment, and ability to operate with limited structure

Benefits

• Offers Equity

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