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[Remote] Social Media Specialist & Creator

Remote · Senegal Full-time

Note: The job is a remote job and is open to candidates in USA. Crew Marketing Partners is seeking a Social Media Specialist & Creator to support their US-based clients. This role involves developing and executing social media strategies, creating content, and managing relationships with influencers while contributing to the strategic direction of multiple brands in a fast-paced environment.

Responsibilities

  • Developing and executing social media strategies aligned with brand voice, business goals, audience insights, and U.S. market dynamics
  • Create content directly, including copy, short-form video, and social-first creative assets tailored for food, beverage and CPG
  • Develop clear, data-informed creative briefs
  • Ideate trend-forward content and support short-form video creation (ie Reels, CapCut)
  • Publish and manage content calendars
  • Monitor timelines and ensure on-time delivery
  • Support paid amplification (Meta, TikTok)
  • Engage with audiences across platforms
  • Deliver performance reports with actionable insights
  • Identify trends, growth opportunities, and strategic recommendations across channels
  • Collaborate with internal teams to improve results
  • Build and manage relationships with U.S.-based influencers and content creators, including outreach, briefing, feedback, approvals, and campaign coordination
  • Ensure influencer and creator content aligns with brand standards, campaign goals, U.S. audience expectations, and platform best practices
  • Support influencer campaigns and community management

Skills

  • 3+ years in social media, content marketing, or a related field
  • Experience developing strategy and managing multi-channel brand accounts in the U.S. market
  • Strong hands-on content creation skills (copy, video, and/or design)
  • Ability to translate insights and trends into strategic content recommendations
  • Familiarity with social tools
  • Strong knowledge of Meta and TikTok Ads Manager
  • Ability to analyze performance and optimize
  • Experience working with U.S.-based influencers, creators, or UGC partners (bonus if within foodservice and/or consumer goods)
  • Independent and highly organized
  • Strategic but hands-on, with the ability to both plan and produce
  • Detail-oriented and able to manage multiple projects
  • Comfortable working remotely but located in the continental U.S
  • Up to date with trends, platform changes, and creator best practices
  • Collaborative, low ego, and results-driven
  • Confident managing influencer, creator, and client relationships
  • Flexible but responds in a timely manner

Company Overview

  • We unite strategy and creative to help brands show up with a pulse. It was founded in 2007, and is headquartered in Surrey, British Columbia, CAN, with a workforce of 11-50 employees. Its website is http://www.crewmarketingpartners.com/.
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