Note: The job is a remote job and is open to candidates in USA. Be Balanced Co. is a functional health and wellness brand focused on evidence-based education and personalized health protocols. They are seeking a Social Media Manager to develop and execute their social media strategy across platforms like Instagram, LinkedIn, and Substack, aiming to position the brand as a leader in functional health education.

Responsibilities

• Own the overall social media strategy for Instagram, LinkedIn, and Substack
• Develop and manage monthly content calendars aligned with launches, campaigns, and business goals
• Identify trending conversations and opportunities within functional health and wellness
• Stay current on platform updates, algorithm changes, and content trends
• Write compelling captions that educate while maintaining the Be Balanced voice
• Collaborate with designers and video editors to bring content ideas to life
• Analyze performance metrics and continuously optimize strategy based on data
• Recommend new content series, campaigns, and growth opportunities
• Help position Be Balanced as the go-to authority in functional health education
• Create 5–6 high-quality pieces of content per week, including reels, carousels, graphics, and educational posts
• Publish content daily across designated platforms according to the content calendar

Skills

• Minimum 3 years of experience managing and growing social media accounts for brands or founders
• Experience managing Instagram, LinkedIn, and Substack
• Proven performance metrics demonstrating success, including audience growth, engagement, reach, impressions, conversions, or revenue attribution
• Experience working with health and wellness brands, preferably functional health, nutrition, hormone health, integrative medicine, longevity, or health coaching
• At least 3 years of professional social media management experience
• Portfolio demonstrating successful management of multiple social media accounts
• Ability to provide case studies or metrics showing measurable growth and performance
• Previous experience working with health and wellness brands similar to functional health coaching businesses
• Excellent writing and communication skills
• Strong understanding of audience growth strategies and content marketing
• Ability to manage multiple projects while meeting deadlines
• Experience with health & wellness brands or CPG products
• Experience working with subscription or membership businesses
• Familiarity with SEO and long-form content marketing
• Understanding of functional medicine, nutrition, hormone health, or longevity research
• Experience collaborating with creative teams, video editors, and designers

Company Overview