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[Remote] Social Growth & Community Lead (Fractional)

Remote · Germany Full-time

Note: The job is a remote job and is open to candidates in USA. Recess is on a mission to make activity planning joyful for families. They are seeking a Social Growth & Community Lead to manage their organic social presence, create engaging content, and foster community relationships.

Responsibilities

  • Own the day-to-day management of Recess' organic social channels, including Instagram, TikTok, Facebook, LinkedIn, Reddit, Threads, and emerging platforms
  • Create and publish engaging content daily, maintaining a consistent and recognizable brand voice
  • Develop recurring content series while identifying opportunities to participate in timely trends and conversations
  • Capture, edit, and publish short-form video and social-first content
  • Build meaningful relationships with our community by actively responding to comments, messages, and conversations
  • Celebrate customers, providers, and partners through engaging community-focused content
  • Help create a social presence that feels personal, approachable, and genuinely fun
  • Identify and manage partnerships with creators, parent influencers and complementary brands
  • Coordinate collaborations that increase awareness, engagement, and community reach
  • Continuously explore new opportunities to grow our audience organically
  • Monitor social trends, platform updates, and emerging content formats
  • Bring fresh ideas to the table every week and move quickly from concept to execution
  • Run experiments across content formats, messaging, posting cadence, and channels to uncover new opportunities for growth
  • Balance creativity with performance, using insights to improve while continuing to test bold new ideas
  • Track and report on key social performance metrics
  • Identify what's working, what's not, and where we should invest more time
  • Turn data into actionable recommendations—not just dashboards
  • Share regular insights that help shape future content and growth strategies

Skills

  • Has 2–5 years of experience creating content, managing social media, or growing online communities
  • Has exceptional instincts for what performs well on social media
  • Understands parents and family audiences or is excited to immerse themselves in learning everything about them
  • Writes with personality and knows how to adapt content across platforms
  • Can create simple graphics and edit short-form videos
  • Thrives in fast-moving, startup environments
  • Is highly organized and able to manage multiple content streams simultaneously
  • Loves testing ideas and isn't afraid to fail quickly
  • Pays attention to the data without letting it limit creativity
  • Is proactive, resourceful, and constantly looking for the next opportunity

Company Overview

  • Recess is a marketplace platform that matches parents with enrichment programs, after-school care, and camps for their children. It was founded in 2024, and is headquartered in Austin, Texas, USA, with a workforce of 11-50 employees. Its website is https://hello-recess.com/Austin.
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