Note: The job is a remote job and is open to candidates in USA. BUILT Brands is a company that has redefined protein snacks and is known for its innovative products. They are seeking a Social Content Coordinator to drive content creation across various social media platforms, focusing on engaging and platform-native content while staying in tune with trends and audience preferences.

Responsibilities

• Own execution of evergreen and episodic content series across TikTok, Instagram, and emerging platforms
• Develop and maintain recurring content series that drive audience engagement and support business priorities
• Create, edit, publish, and appear in social-first content optimized for each platform
• Serve as on-camera talent for social content, creating authentic, platform-native videos that resonate with audiences
• Identify trends, sounds, memes, and cultural moments and translate them into timely, brand-relevant content
• Develop recurring content franchises and episodic series that establish consistent audience touchpoints and increase engagement
• Support consistent publishing cadence across channels, with a focus on increasing short-form content output
• Partner with Community Manager to identify audience insights and transform them into content opportunities
• Leverage user-generated content and community conversations to fuel always-on storytelling
• Shoot, edit, and package content using platform-native best practices
• Write engaging captions, hooks, and copy aligned to BUILT's brand voice
• Own scheduling and publishing of always-on and reactive content
• Ensure content is optimized for performance across TikTok, Instagram, and applicable platforms
• Support TikTok publishing goals through consistent content creation, trend participation, and content experimentation
• Support content organization, asset management, and content calendar execution
• Monitor content performance and identify opportunities for iteration and improvement
• Surface trends, learnings, and content recommendations to the broader Social team
• Partner with Social Media Managers to test new content formats and creative approaches
• Contribute to ongoing optimization of content series, publishing strategy, and audience engagement efforts

Skills

• 2-3 years of experience creating content for social media, either brand-side, agency-side, or as a creator
• Comfortable being on camera and creating content in front of the lens, including product demos, trends, storytelling, and lifestyle content
• Confident creator with a strong understanding of what performs in short-form video environments
• Deep understanding of TikTok, Instagram, YouTube Shorts, and platform best practices
• Strong video editing skills with experience creating short-form content at scale
• Strong understanding of social trends, internet culture, and emerging platform behaviors
• Ability to move quickly while maintaining quality and attention to detail
• Experience managing content calendars, scheduling tools, and publishing workflows
• Comfortable analyzing content performance and applying learnings to future content
• Excellent communication and collaboration skills

Company Overview