Note: The job is a remote job and is open to candidates in USA. Bath Concepts Independent Dealers is a family-owned kitchen, bath, and flooring remodeling company located in Southern California. They are seeking an SEO Lead to drive organic growth by developing and implementing SEO strategies that enhance their online presence and improve customer discovery of their services.

Responsibilities

• Develop and execute comprehensive SEO strategies focused on local service-area targeting
• Conduct keyword research, competitor analysis, and identify gaps to prioritize high-impact SEO opportunities
• Optimize on-page elements (titles, meta descriptions, content) and technical SEO (site speed, mobile-friendliness, schema markup)
• Optimize Google Business Profiles for multiple locations, ensuring accurate service area selection and localized content
• Improve review volume and quality using automated follow-ups and customer incentives
• Increase local pack rankings and “near me” search visibility through regular GBP updates
• Develop localized content (e.g., blogs, guides, landing pages) addressing homeowner pain points
• Collaborate with designers to create engaging video content for YouTube and social platforms
• Build topical authority by optimizing service pages with FAQs, case studies, and testimonials
• Acquire high-quality backlinks from industry directories, local business partnerships, and niche blogs
• Lead guest posting campaigns and co-branded content opportunities with influencers or contractors
• Leverage PR opportunities (e.g., local news features, project highlights) to secure editorial backlinks
• Track and report on key performance indicators (KPIs) including organic traffic, keyword rankings, and lead generation
• Provide monthly reports with actionable insights and ROI analysis for SEO initiatives
• Stay updated on search engine algorithm changes and adjust strategies accordingly
• Collaborate with paid media teams to align SEO and PPC keyword strategies
• Partner with sales and operations to ensure SEO efforts align with business objectives
• Mentor junior team members and promote a culture of SEO best practices within the team

Skills

• At least 5+ years of experience as an SEO in the home remodeling industry
• Deep Understanding of Local SEO
• Positive Mindset & Results-Driven Attitude
• Problem-Solving Skills
• Strategic Thinking
• Excellent Communication
• Collaboration Skills
• Strong Work Ethic
• Adaptability
• Dedicated and committed to Excellence

Benefits

• Competitive Pay
• Opportunity for Growth & Professional Development
• Paid Training
• Collaborative Team Environment

Company Overview