Note: The job is a remote job and is open to candidates in USA. Infosys BPM is seeking a highly skilled and experienced SEO & AI Search Specialist for a contract position. This role is crucial for enhancing online visibility and ensuring effective content ranking in both traditional organic search and emerging AI-powered search experiences. The ideal candidate will be responsible for developing SEO strategies, optimizing content, and analyzing performance metrics.

Responsibilities

• Conduct comprehensive keyword research for organic search and develop effective prompts for AI search engines, identifying opportunities to improve content discoverability
• Define and refine overarching SEO and AI search strategies aligned with business objectives and target audiences for specific solution areas
• Audit existing content and review new content for adherence to SEO and AI search best practices, providing actionable recommendations for improvement
• Track, analyze, and report on key SEO and AI search performance metrics, including rankings, traffic, engagement, and conversion rates along with key mentions, citations, sentiment and SOV with LLM’s
• Propose specific edits to existing web pages and recommend the creation of new content to enhance organic search rankings and AI search visibility and citations
• Oversee and manage citations and online listings to ensure accuracy and consistency across platforms
• Work closely with multiple internal stakeholders, including marketing, product, and content teams, to integrate SEO and AI search strategies into their initiatives
• Assign tasks to team members, review draft content, and manage the content production pipeline to ensure timely delivery and publication
• Effectively manage numerous concurrent workstreams, prioritizing tasks and ensuring all project deadlines are met

Skills

• High School Diploma or GED Equivalent
• Minimum 6 years of experience related to the job description
• Proven expertise in Search Engine Optimization (SEO) with a strong understanding of current algorithms and best practices
• Demonstrated experience with AI-driven search technologies and their impact on content visibility
• Proficiency in conducting in-depth keyword research and understanding search intent
• Experience in developing and implementing successful SEO and AI Search strategies
• Ability to analyze complex data sets and translate them into actionable insights
• Excellent written and verbal communication skills, with the ability to clearly articulate recommendations to diverse audiences
• Strong project management skills, with a track record of managing multiple projects simultaneously
• Experience working with content management systems (CMS) and SEO tools (e.g., Brightedge, SEMrush, Ahrefs, Google Analytics, Google Search Console)
• Familiarity with AI prompt engineering principles is a plus

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