Note: The job is a remote job and is open to candidates in USA. Instacart is transforming the grocery industry by providing essential services for customers while offering flexible earnings opportunities for personal shoppers. They are seeking a Senior Product Manager for their Growth Marketing Platform to own the strategy and execution for their unified marketing stack, collaborating with various teams to enhance marketing efficiency and ROI.

Responsibilities

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement
• Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics
• Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails
• Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale
• Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time
• Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform

Skills

• 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end
• Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML
• Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools
• Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement
• Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps
• Bachelor's degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience
• Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs
• Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution
• Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails
• Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs
• Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices
• Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship

Benefits

• Instacart is a Flex First team
• Employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
• This role is eligible for a new hire equity grant as well as annual refresh grants.

Company Overview

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