Note: The job is a remote job and is open to candidates in USA. Lytx, Inc. is an industry leader in video telematics, and they are seeking a Senior Paid Media Specialist to develop and launch campaigns that drive brand awareness and engagement. The role involves leading multi-channel digital campaigns, collaborating cross-functionally, and optimizing campaign performance through analysis and best practices.

Responsibilities

• Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey
• Build and execute digital marketing campaign strategy spanning paid media, email, and social media
• Nurture engaged prospects with email sequences, retargeting, and personalized web experiences
• Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations
• Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
• Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing
• Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization

Skills

• 4-6 years of digital marketing experience, preferably in the technology or SaaS space
• Expertise in paid media strategies, including display, paid social, and search
• Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
• Experience in social media strategy and best practices
• Experience in web personalization and CRO tools (Mutiny) is a plus
• Experience with predictive intent tools (6sense, DemandBase) is a plus
• Proficiency in project management software (Asana, Trello) is a plus

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs
• This position is also eligible for an incentive compensation plan

Company Overview