Note: The job is a remote job and is open to candidates in USA. VIP (Vermont Information Processing) is seeking a Senior Marketing Events Manager to own their event strategy and execution. The role involves designing and managing a calendar of events to generate leads and enhance customer relationships, transforming VIP's event presence following a recent rebrand.

Responsibilities

• Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events
• Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report
• Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room
• Manage vendor relationships, venue contracts, AV, catering, and all event logistics
• Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance
• Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities
• Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event
• Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work

Skills

• 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes
• Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus
• Strong project management skills with the ability to manage multiple events simultaneously
• Proven track record of aligning events strategy to sales and revenue goals
• Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams
• Experience with event technology platforms (Cvent, EventMobi, or similar)
• Budget management experience — ability to maximize ROI within defined spend parameters
• Proficient in Hubspot
• Willingness to be curious with AI and to drive work creativity using AI-tools
• Strong executive presence and communication skills
• Beverage, alcohol or CPG industry experience a plus

Benefits

• Health Insurance
• Vision and Dental Expense Reimbursement
• 401k Match and Employer Contributions
• Life and Disability Insurance
• Health Savings and Flexible Spending Accounts
• Paid Parental Leave
• On-site Child Care Center (VT)
• On-site Fitness Center (VT)
• On-site Health Clinic (VT)
• Discounted Gym Memberships
• Combined Time Off and Floating Holidays
• Flex and Hybrid Schedules

Company Overview