Note: The job is a remote job and is open to candidates in USA. Avalara is an AI-first company seeking a Senior Marketing Automation Specialist with deep Marketo expertise to enhance their global demand generation and lifecycle email marketing programs. The role involves leading the execution and optimization of email marketing automation programs while collaborating with various teams to drive pipeline and revenue.

Responsibilities

• You'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
• You'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
• You'll establish and enforce best practices for naming conventions, folder structure, and program governance
• You'll support full-funnel lifecycle marketing from lead acquisition through customer expansion
• You'll oversee Marketo data hygiene, segmentation, and database health
• You'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
• You'll Run A/B tests and optimize campaign performance
• You'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates

Skills

• 5+ years of hands-on Marketo experience
• Experience in B2B demand generation and lifecycle marketing
• Experience integrating Marketo with Salesforce
• Proficiency with smart campaigns, engagement programs, tokens, and dynamic content

Benefits

• Annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role
• Paid time off
• Paid parental leave
• Private medical, life, and disability insurance
• Inclusive culture and diversity
• A total of 8 employee-run resource groups, each with senior leadership and exec sponsorship

Company Overview

Company H1B Sponsorship