Note: The job is a remote job and is open to candidates in USA. Exol is pioneering fulfillment-as-a-service, offering outsourced warehousing operations and specializing in automated warehousing solutions. As the Senior Manager, Integrated Marketing, you will be responsible for the strategy, creation, and execution of social media and integrated marketing campaigns to support pipeline and revenue objectives.

Responsibilities

• Own Exol's social media strategy and execution end-to-end, with LinkedIn as the primary channel. Develop and maintain the editorial calendar, create and publish content, support executive visibility through ghostwriting and amplification, and manage day-to-day community engagement
• Plan, execute, and optimize multi-channel marketing campaigns across social, email, web, content, and events. Tie each campaign to defined commercial objectives, including pipeline contribution, ideal-customer-profile awareness, and sales enablement
• Produce and coordinate marketing content across formats, including social posts, articles, short-form video, case studies, and one-pagers. Translate customer outcomes, facility capabilities, and company milestones into clear, credible material for prospects, press, and partners
• Maintain a consistent brand voice and visual identity across all marketing channels, including the company's brand mascot and supporting creative assets
• Partner closely with sales and SDR functions to ensure marketing activity supports active deals. Provide campaign support, content, and assets that contribute to net-new pipeline rather than awareness alone
• Manage Exol's presence at relevant industry events and trade shows, including pre-event promotion, on-site activation, and post-event follow-up
• Define and track the metrics that matter across the funnel, from engagement through to pipeline influence. Report results clearly to leadership and use performance data to adjust and improve programs
• Manage external agencies, freelancers, and contractors as needed, ensuring quality, timeliness, and alignment with objectives. This role has no direct reports

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 10 years of progressive experience in B2B marketing, with demonstrated ownership of social media and integrated campaign programs
• Proven track record of campaigns that contributed measurably to pipeline or demand, with strong fluency in LinkedIn as a B2B channel
• Strong writing and storytelling skills, with the ability to communicate clearly and credibly to a senior B2B audience
• Hands-on proficiency with marketing tooling, including social scheduling and analytics platforms, email/CRM systems, and basic design and content tools
• Comfort operating independently as a team of one in an ambiguous, fast-paced environment, with a strong sense of ownership and accountability
• Experience marketing within a sales-led or enterprise deal motion, or within supply chain, logistics, robotics, automation, or related technology categories

Company Overview