Note: The job is a remote job and is open to candidates in USA. ForceBrands is a rapidly growing, subscription-first consumer brand in the health and wellness space. They are seeking a Senior Manager, Growth (DTC) to drive customer acquisition, conversion, and retention while partnering closely with executive leadership on growth initiatives across digital channels.

Responsibilities

• Own day-to-day management of CRO/web optimization and email/SMS lifecycle marketing through agency partners
• Develop clear creative and testing briefs while managing execution from concept through launch
• Monitor KPIs including conversion rate, subscription opt-in, retention, revenue per send, deliverability, and customer lifetime value
• Analyze performance data, identify opportunities, and recommend tests to improve growth metrics
• Support subscription and retention initiatives including onboarding, churn reduction, and customer lifecycle optimization
• Collaborate on paid media, influencer marketing, affiliate programs, and organic search initiatives
• Manage marketing calendars, product launches, promotions, and cross-functional execution
• Hold agency partners accountable for quality, timelines, and performance
• Prepare weekly and monthly reporting with actionable insights for leadership

Skills

• 4 to 7 years of experience in DTC growth marketing, preferably within subscription-based consumer products or food & beverage
• Proven success managing agencies or external marketing partners
• Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies
• Experience with email and SMS lifecycle marketing strategy, segmentation, and automation
• Knowledge of subscription businesses and retention marketing
• Hands-on experience with Shopify and common ecommerce technology platforms
• Comfortable analyzing marketing performance across multiple channels and making data-driven decisions
• Strong communication, project management, and organizational skills
• Self-starter who thrives in a collaborative, high-growth environment
• Klaviyo
• Shopify Plus ecosystem
• ReCharge or subscription platforms
• Rebuy, Intelligems, Okendo, or similar ecommerce tools
• Paid social (Meta/TikTok)
• Influencer or affiliate marketing
• SEO, GEO, or AI search optimization

Benefits

• Performance bonus
• Equity opportunity
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Unlimited PTO
• Remote (U.S.) or hybrid work flexibility

Company Overview