Note: The job is a remote job and is open to candidates in USA. Hexion Inc. is a company committed to innovation and sustainability, seeking a Senior Growth Campaign Manager to lead their growth marketing initiatives. This role involves executing multi-channel campaigns, managing demand generation, and collaborating across teams to enhance awareness and pipeline impact.

Responsibilities

• Translate growth strategy into integrated campaigns across LinkedIn, email, events, landing pages, webinars, and CRM marketing automation workflows. Own campaign planning, execution, performance tracking, and pipeline attribution
• Contribute to overall Hexion growth strategy by identifying new customer acquisition channels, experimentation opportunities, and ABM initiatives. Continuously optimize the demand engine based on performance data
• Build segmented nurture campaigns and automated workflows to drive engagement and conversion. Use CRM insights and testing to optimize messaging and funnel performance
• Work with Marketing Excellence team to execute conferences and tradeshows. Own lead gen initiative from pre to post event. Measure ROI, lead quality, and pipeline contribution
• Develop and manage LinkedIn and paid media ad campaigns in partnership with external agency, overseeing targeting, budget allocation, and optimization. Deliver reporting tied directly to pipeline and revenue outcomes
• Build and optimize campaign landing pages in collaboration with Content Strategist using Webflow templates. Improve conversion rates through testing, messaging refinement, and performance analysis
• Partner with design and social media manager to develop organic LinkedIn content aligned to growth campaign goals
• Maintain CRM hygiene, campaign tracking, and marketing attribution. Partner closely with sales excellence and IT to ensure strong lead handoff, visibility, and measurable pipeline contribution
• Own the creative/ media agency relation. Manage timelines and deliverables and ensure success

Skills

• 5+ years of growth marketing experience
• Proven track record running integrated, multi-channel demand generation campaign
• Experience with using AI tool and building custom agents like data clean up agents, company research agents, to accelerate work and automate manual tasks
• Experience supporting or leading account-based marketing initiatives
• Strong experience managing industry conferences and trade shows end-to-end
• Hands-on experience with LinkedIn Campaign Manager
• Hands-on experience with email marketing and automation platforms
• Hands-on experience with Microsoft Dynamics, Hubspot, Salesforce (or similar enterprise CRM)
• Hands-on experience with Webflow, Storyblok, Wordpress (or comparable CMS platforms)
• Demonstrated ability to build and optimize high-converting landing pages
• Strong understanding of B2B sales cycles, pipeline metrics, and revenue attribution
• Analytical mindset with comfort interpreting funnel and performance data
• Experience working cross-functionally with sales, product, and design teams
• Excellent project management and execution skills
• Strong written and messaging capabilities for technical B2B audiences

Company Overview