Note: The job is a remote job and is open to candidates in USA. Visiqua, a Local Hero Company, is scaling its Owned & Operated (O&O) call and lead generation business and is seeking an experienced Senior Director of Performance Marketing Operations. The role involves driving operational execution of pay-per-call, pay-per-lead, and CPA marketing programs while overseeing multiple acquisition channels to ensure efficient and profitable growth.

Responsibilities

• Lead operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability to ensure initiatives are executed successfully
• Identify operational bottlenecks and implement improvements that support continued business growth
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Drive operational excellence across all lead generation initiatives
• Partner with leadership to prioritize operational investments and growth opportunities
• Own the operational reporting framework supporting executive decision making
• Establish KPIs, dashboards, forecasting, and operational performance reporting
• Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency
• Translate complex data into actionable recommendations for executive leadership
• Drive continuous optimization across acquisition channels through data-driven decision making
• Oversee tracking architecture, attribution, QA processes, and reporting infrastructure
• Ensure accurate measurement from traffic source through lead generation, conversion, and revenue
• Partner with development and technology teams to improve system capabilities and operational scalability
• Champion automation and process improvements that reduce manual work while improving accuracy
• Serve as the operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations
• Lead complex cross-functional initiatives involving multiple internal teams and external partners
• Ensure organizational alignment around priorities, timelines, and business objectives
• Build strong operational discipline across the organization while fostering collaboration and accountability

Skills

• 7+ years of progressive performance marketing experience, including significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
• Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required
• Demonstrated leadership experience managing complex, cross-functional initiatives
• Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models
• Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality
• Advanced analytical skills with exceptional proficiency in Excel/Google Sheets
• Experience scaling high-growth performance marketing organizations
• Knowledge of AI-powered call center or voice agent programs
• Familiarity with insurance marketing or other regulated industries
• Strong analytical mindset with P&L ownership and performance reporting experience
• Ability to thrive in an entrepreneurial, fast-moving environment

Benefits

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!
• In-person and virtual connection points for culture building and team members who have your back!

Company Overview