Note: The job is a remote job and is open to candidates in USA. Acxiom is a company that specializes in customer data solutions, and they are seeking a Senior Data Analyst to support the design and optimization of customer and digital data products for their financial services clients. The role involves collaborating with various teams to enhance data management and modernization efforts while ensuring data quality and compliance.

Responsibilities

• Partner with product managers to define product KPIs, success metrics, and analytical requirements across customer and digital products
• Support the modernization of clients’ marketing data lake as the enterprise data foundation for customer and marketing insights
• Design and maintain entity-based data models for the marketing data lake
• Apply medallion architecture principles (bronze, silver, gold) to marketing data lake design
• Support analytics, personalization, customer acquisition, and lifecycle-marketing strategies
• Experience with audience segmentation, campaign targeting, suppression, and eligibility rules
• Experience supporting identity graph and third-party identity providers (e.g. LiveRamp, Acxiom )
• Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemas
• Collaborate with engineering and data platform teams to define data ingestion, data remapping, transformation, and modeling requirements
• Document data definitions, business rules, and assumptions in alignment with client’s data governance standards
• Apply consent, privacy, and data usage controls across all analytics, journey, and activation use cases
• Support audit, regulatory, and risk-management inquiries with traceable and explainable data flows
• Proactively identify data quality, lineage, or control gaps and recommend remediation actions

Skills

• Bachelor's degree in analytics, information systems, computer science, economics, or related field
• 3 – 5 years of experience in product analytics, marketing data lake, or customer data platforms
• Strong experience in data modeling (conceptual, logical, and physical)
• Strong ability to translate product and business needs into data and analytics requirements
• Excellent communication skills with technical and non-technical stakeholders
• Experience in financial services or other highly regulated environments
• Familiarity with identity resolution and customer identity graphs
• Knowledge of data governance frameworks, data lineage, metadata management
• Experience supporting personalization, segmentation, and marketing measurement use cases
• Knowledge of data governance frameworks, data lineage, and metadata management
• Exposure to personalization, decisioning, and next-best-action analytics

Benefits

• Remote/Homebased, US
• We believe in building an awesome workplace where associates feel engaged and want to come to work every single day.
• It’s important to Acxiom that we invest in our culture and promote a healthy work-life balance, even when our associates are at work.
• Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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