Note: The job is a remote job and is open to candidates in USA. Insight Global is seeking a Senior Content Copywriter to develop high-volume, short-form copy across various digital channels. The role involves strategic collaboration with marketing teams to create compelling messaging while ensuring brand voice consistency and participating in content strategy and campaign planning.

Responsibilities

• Balance hands-on writing with strategic collaboration, developing high-volume, short-form copy across digital channels including site, app, and email (e.g., subject lines)
• Partner closely with marketing to understand campaign briefs and translate strategy into clear, compelling, on-brand messaging
• Work cross-functionally with creative, product, and marketing teams to ensure alignment across campaigns
• Provide real-time feedback, edits, and direction to writers and designers
• Play a key role in proofreading and maintaining brand voice consistency across all content
• Participate in campaign planning meetings and check-ins
• Contribute to overall storytelling and content strategy to support performance-driven marketing initiatives

Skills

• Bachelor's degree in English, Creative Writing, Communications, or related field
• 6+ years of copywriting/content strategy/marketing experience in retail or e-commerce highly preferred
• Proven ability to lead campaigns and develop content strategy (not just execution)
• Strong portfolio + writing samples showcasing: Conceptual thinking, omnichannel campaigns, short- and long-form performance-driven content
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Experience in fast-paced, high-volume environments with tight deadlines
• Ability to collaborate cross-functionally and influence stakeholders
• Strong understanding of brand voice, storytelling, and performance marketing
• Remote - must be willing to work CST
• Promotional strategy, digital merchandising
• CMS platforms, email tools, project management tools
• AEM - Adobe Experience Manager

Company Overview

Company H1B Sponsorship